ATF & Gunslinger wins Pro Late Model 100 during Governor’s Cup weekend at New Smyrna Speedway
November 12, 2018
Port Orange, Fla.-based team continues New Smyrna Speedway dominance as Cole Anderson secures pole, wins race...
Client News
October 25, 2018
Annual charity event allows service dog to be gifted to wounded veteran, facilitates hurricane relief drive for military community and supports veteran owned business...
September 04, 2018
Being a face of HOPE in your community can take many forms. We are honored to highlight the unique way our Board of Council member Andrew Franzone has combined his love of racing and sharing HOPE while supporting veterans and military families...
Case Studies
Brandon Jones: The Building of a Brand
December 04, 2017
Working with up-and-coming driver Brandon Jones since he began racing late models has proven to be a very calculated and meticulous process. With a strong focus on building his brand identity in the right ways at the right times, it has been a strategic process of introducing him to the motorsports fan base through intentional moves related to media coverage and exposure opportunities....
Jimmy Weller: Coming Full Circle
January 16, 2015
On October 13, 2004, Jimmy Weller sustained what should have been a career-ending injury while competing in a United States Auto Club Sprint Car race at The Dirt Track at Charlotte Motor Speedway. After his car hit a rut, Weller’s car flipped caught the catch fence and left the 18-year-old dangling lifelessly in the cockpit....
Cale Gale: “I Love Mobile” Hometown Tour
January 16, 2013
Competing in his first full-time season of NASCAR competition, 2012 was an interesting year for Cale Gale. After making a splash in NASCAR’s top-three divisions in the late 2000’s, Gale had stepped away from the driver’s seat before coming back into the spotlight following a nearly four-year hiatus....