How We Do It

Our Strategy

A2B Strategies was formed out of a common interest to alter the way our clients approach both public relations and business. With a thorough understanding of the professional sports, entertainment and nonprofit industries, A2B Strategies began developing intentional communications, marketing and business strategies for our clients, where each area works with the others to advance our clients’ image and brands.

We hold ourselves to the highest ethical and professional standards and are known among our peers for our ability to move our clients’ image and brands from point A to point B.

“I think of A2B Strategies as an extension of my company. A2B is a trusted and reliable resource, offering a diverse range of assets from which to choose. Initially, we increased our use of A2B’s services because of their ability to consistently write excellent public relations materials and develop concise copy that hit the mark for strategically important media releases. However, it was A2B’s ability to quickly understand and to be insightful and to intuitively understand the strategic scope of things that became an even more valuable service to our brand research and brand positioning work.”

Ed Raniszeski, President Meadowlake Motorsports Marketing, LLC & Executive Director Rheem Racing & Agent for Brandon Jones Racing

“We at Sam Bass ArtWorks have been so very pleased with the outstanding job that A2B Strategies has done for us over the years. They are dependable, reliable and extremely professional. The A2B team, particularly Ashleigh Aungst, does a great job in communicating the thoughts and ideas that we wish to share with our business partners and customers each and every time. We would highly recommend A2B Strategies.”

Sam Bass, President, Sam Bass ArtWorks

“A2B has integrated into Hope For The Warriors so professionally, most are not aware they are an outside firm. This has allowed Ashleigh and her team to develop and execute innovative strategies seamlessly, elevating our exposure to both our donor and mission bases. What started as a single project has quickly grown to an overall organizational effort from A2B and we are thrilled with the results.”

Robin Kelleher, President & CEO of Hope for the Warriors

Case Studies

Brandon Jones: The Building of a Brand

Working with up-and-coming driver Brandon Jones since he began racing late models has proven to be a very calculated and meticulous process. With a strong focus on building his brand identity in the right ways at the right times, it has been a strategic process of introducing him to the motorsports fan base through intentional moves related to media coverage and exposure opportunities....

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Jimmy Weller: Coming Full Circle

On October 13, 2004, Jimmy Weller sustained what should have been a career-ending injury while competing in a United States Auto Club Sprint Car race at The Dirt Track at Charlotte Motor Speedway. After his car hit a rut, Weller’s car flipped caught the catch fence and left the 18-year-old dangling lifelessly in the cockpit....

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Cale Gale: “I Love Mobile” Hometown Tour

Competing in his first full-time season of NASCAR competition, 2012 was an interesting year for Cale Gale. After making a splash in NASCAR’s top-three divisions in the late 2000’s, Gale had stepped away from the driver’s seat before coming back into the spotlight following a nearly four-year hiatus....

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